Mobility aids company Urathon is celebrating after launching its first range of powerchairs, only for the top-of-the range model to immediately scoop an award!
The Wiltshire-based business showcased its fleet of powerchairs at prestigious tradeshow Naidex, in Birmingham, where its Hero model was crowned Best in Show, ahead of hundreds of other mobility aid products.
In a field crowded with innovation, the Hero was hand-picked by Tom Jamison, editor of Able Magazine. As the headline media partner of Naidex for more than 15 years, the magazine’s selection is the industry’s equivalent of a gold medal.
Lucy Carson, Managing Director of Urathon, said that winning with their first-ever powerchair launch was an unprecedented feat.
“We’re absolutely over the moon to have won this award,” said Lucy. “We’re proud of all our products, which we design, manufacture and source with our customers in mind. But the Hero is special, because it is designed to stand out and is perfect for people who want to express themselves – something they want to be proud to be seen in. Just as not everyone wants to drive a standard, black car, not everyone who uses a powerchair wants it to look ordinary.”
Urathon, based in Calne, specialises in designing mobility aids, which are manufactured at its own facility in China. Lucy and the team also source products from trusted partners, and the Urathon range is sold throughout a UK-wide retail network.
The Hero powerchair – made from aviation-grade carbon fibre frame that is ultra-light yet incredibly tough – has a sculpted, modern design, and comes in Ruby Red or Matt Onyx Black. It combines looks, performance, comfort and manoeuvrability.
For more about Urathon, visit https://www.urathon.com/.
