Growth continues at Southby & Co with new Trainee Adviser joining Swindon team

Southby & Co. Financial Planning has welcomed a new face to the team, with Swindon-based Jenny Ashfield joining as a Trainee Financial Adviser.

Jenny, 32, is originally from Bedfordshire and spent ten years in the motor trade, moving from sales to finance management. After a decade in that world, she decided it was time for a change and joined Southby & Co to build a new career helping people feel more confident about money.

“I’m really enjoying the role,” Jenny said. “It’s very different from what I was doing before. I’m studying through the SJP Academy and spending time in the office learning from Dave and the team. Everyone’s been so supportive, and I’m learning something new every day. I want to help as many people as I can, especially women, to feel comfortable and in control of their finances.”

Jenny says the move into financial planning has opened her eyes to how many people feel unsure or overwhelmed when it comes to money. “I’ve met so many women who think finance isn’t for them or that it’s too complicated. It doesn’t have to be. I want to help break that stigma and show that financial confidence is something anyone can learn,” she said.

What drew her to Southby & Co was its down-to-earth approach. “I didn’t want to join a big corporate firm,” Jenny added. “Here, people come first. You can see that in how the team works and how they talk to clients. There’s no jargon or pressure, just proper conversations about what matters to people. That really appealed to me.”

Jenny has also been getting involved in local events and community work through the firm. She ran the Swindon Half Marathon in September and loves spending time outdoors. When she’s not studying or running, you’ll probably find her on her motorbike – something she’s wanted to do since she was a kid.

Founder Dave Southby said “Jenny’s been a brilliant addition to the team. She is very passionate about helping people and brings years of customer service experience with her. We are all looking forward to seeing Jenny supporting clients and helping them achieve their financial goals.’’

Southby & Co. now has six people based in its Wroughton office, offering financial advice to individuals, families and business owners across Swindon and North Wiltshire. Founded by award-winning adviser Dave Southby, the business is known for its honest advice and strong community ties. For more information, visit http://www.southbyfp.co.uk

Article from Scott Media

Got news to share?

Latest

Last chance to visit Fresh Air Sculpture Show

This year will be the very last opportunity to...

Popular crystal event announces expansion into Swindon

WILTSHIRE-BASED entrepreneur Louise Muir-Sage, founder of spiritual emporium Something...

Malmesbury Town Council announces 2026 local heroes at Malmesbury Civic Awards

The winners of the 2026 Malmesbury Civic Awards have...

New! Dedicated showcase for local businesses at RIAT

New this year at the Royal International Air Tattoo...

Newsletter

Please wait...

Thank you for signing up!

spot_img

Last chance to visit Fresh Air Sculpture Show

This year will be the very last opportunity to visit The Fresh Air Sculpture Show, which will draw to a close after more than...

Spring Paint & Sip at Lydiard Park

Spring Paint & Sip Join us for a fantastic evening of creativity next month! Whether you’re a budding Van Gough, or haven’t picked up a paintbrush...

Butchers Assistant at Roves Farm

We're looking for a part-time Butchers Assistant to join our busy and expanding Farm Shop Butchery team. The role will support the Butchers in the...