New store brings timeless outerwear and contemporary fashion to the outlet destination
Today, Frasers Plus Designer Outlet Swindon has welcomed British heritage fashion brand Belstaff, with the new store opening its doors to shoppers.
The new 1,500sq ft store brings Belstaff’s renowned menswear, footwear and accessories to the outlet, giving shoppers the opportunity to discover the brand’s signature outerwear, contemporary collections and everyday essentials at outlet prices.
Founded in 1924, Belstaff has built a global reputation for its craftsmanship, timeless design and adventurous spirit, making it one of Britain’s most recognisable fashion brands.
The opening further strengthens Frasers Plus Designer Outlet Swindon’s fashion line-up, joining leading names including Polo Ralph Lauren, BOSS, Tommy Hilfiger, Calvin Klein and Reiss, giving visitors even more choice when shopping premium brands for less.
Sean Castle, Centre Manager at Frasers Plus Designer Outlet Swindon, said: “We’re delighted to welcome Belstaff to Frasers Plus Designer Outlet Swindon. It’s a fantastic addition to our fashion line-up and gives visitors the opportunity to shop one of Britian’s most recognised heritage brands at outlet prices.
“We know Belstaff has a loyal following, and we’re excited to welcome both existing fans of the brand and shoppers discovering it for the first time.”
Sara Thabet, Brand and Marketing Director at Belstaff, added: “Belstaff is a brand with an incredible heritage and reputation for timeless style, so we’re thrilled to bring it to Frasers Plus Designer Outlet Swindon. Whether you’re already a fan of Belstaff or discovering the brand for the first time, we look forward to welcoming visitors through the doors.”
With free parking, a wide choice of cafés and restaurants and excellent access from the M4, Frasers Plus Designer Outlet Swindon offers a full day out for shoppers from across Wiltshire and the wider South West.
For more information, visit: https://frasersplus.com/destinations/swindon





