A leading UK furniture buying group is making its mark on the sector thanks to the team at Swindon’s Jazzbones Creative.
Minerva Furniture Group, based in Corsham and celebrating 35 years in business, called in Jazzbones to overhaul its main website, along with two separate websites for its spring and autumn trade shows.
Minerva is a membership organisation for independent furniture retailers, connecting them with manufacturers and suppliers across the UK and internationally. Its biannual trade shows are a highlight in the sector’s calendar, held at the prestigious Telford International Centre.
Jazzbones – which specialises in branding, digital marketing and website design – has been able to showcase Minerva Furniture Group through a new website, including building a complex members-only area. The two trade show websites have been created to promote the biannual events in May and October, and include a booking and information area for exhibitors and registration facility for visitors.
As well as the websites, Jazzbones has refreshed Minerva’s branding, and has taken on all the marketing and social media for the two shows. The Jazzbones team are now working hard on promoting the upcoming autumn show, which is being held on October 8 and 9.
“Our old websites were out of date, so we wanted to give them a modern, fresh look,” said Stacy Nicholas, Minerva’s office manager. “All three sites are quite complex, because our main website has a login in area with lots of information for our members. Our show websites have a backend area for our exhibitors.
“We wanted to use a local company to redesign the sites and were very happy with what Jazzbones have done. They have been excellent – very responsive and always available to help.”
Stacy’s colleague Amanda Marshall said Jazzbones’ marketing campaign for the spring show had significantly boosted engagement.
She said: “Jazzbones ran a major campaign for the spring show, including all the advertising in trade publications. They are now building momentum around the October show. The benefit of having Jazzbones look after everything is all our marketing is consistent, looks professional and matches the website.”
Nathan Sandhu, Jazzbones’ founder and creative director, said: “It’s been a real pleasure working with Minerva, especially as they celebrate their 35th year. We stepped in just before the spring show, so we had to work quickly to rebuild both the main website and the show’s website.
“Following the success of the marketing campaign we ran for the spring event, we’re now applying the same strategy for the autumn show, which includes print and online advertising, email marketing, and social media.”
Minerva’s new-look websites are also setting the scene for planned future growth for the business.
For more information about Minerva Furniture Group, visit https://www.minervafurnituregroup.co.uk/. Details of the spring show are at https://springfurnitureshow.co.uk/ and the autumn show at https://www.theautumnfurnitureshow.co.uk/.
For more about Jazzbones Creative, visit https://jazzbones.co.uk/.
Article by Jo Smyth, Word Worker
