Town centre shopping precinct The Brunel Swindon has appointed the Marketing Tribe to look after its marketing.
The move sees The Brunel collaborating with local marketing specialists, to help promote it as the go-to shopping centre for people living and working in Swindon.
The Marketing Tribe was selected following a competitive tendering process, and what makes their choice particularly noteworthy is the Tribe isn’t one marketing company, but an association of separate providers collaborating to provide exceptional services to their mutual clients.
What clinched the Tribe’s selection was the team are locally based and have been working in the Swindon area for decades between them. They’ve been awarded a contract to look after social media, PR and design services for The Brunel.
Leading the Marketing Tribe partnership with The Brunel are social media expert Tracy Marland, PR consultant Jo Smyth, and brand and design specialist Mike Land, with photography from Elizabeth Donovan.
“’We were really delighted to have won the tender. As Swindon based business owners ourselves, we’re enjoying supporting The Brunel in engaging the local audience and showcasing the centre as part of the community,” said Tracy, who runs Social Butterfly Digital.
Jo Smyth, who runs PR consultancy Word Worker, said she is hoping greater, and more positive media coverage will shine a light on the wide range of stores and activities on offer at The Brunel.
Branding expert Mike Land, of Nickel Design, added: “It’s great to be working with The Brunel. It’s been the centre of the town for years – I remember it from when I first came to Swindon for college in the early nineties – so it’s great to now be helping strengthen its identity and position it as a destination for the local community.”
A spokesperson for the Brunel, said: “We love working with the Marketing Tribe and enjoy the positive energy they are bringing towards promoting The Brunel and Swindon town centre. Having marketing led by local people is important, as they understand our shoppers, so it’s easy to arrange face-to-face meetings, and have the team on site. Where possible we prefer to use local suppliers to help support the local economy.”
The Brunel is just one of a number of organisations to opt for the Marketing Tribe’s collaborative approach to providing marketing services, bringing together experts under one roof. Recently, the team collaborated with KT Family Solicitors, providing branding, website design and build, copy, photography, PR and social media for this Royal Wootton Bassett law firm. For more information about the Marketing Tribe, visit https://themarketingtribe.co.uk/.
