Study shows majority of Gen Z have side hustles as generational expert offers advice to employers

The days of the traditional career ladder may be numbered as Generation Z enters the workplace and quietly reshapes what “success at work” looks like.

According to a recent Harris Poll reported by Forbes, 57% of Gen Z workers maintain a side hustle. This is more than any generation before them: 48% of Millennials, 31% of Gen X, and just 21% of Boomers.

Alastair Greener, a keynote speaker, podcast host and forthcoming author of Generationally Speaking – How to Bridge the Generation Gap and Communicate with Confidence, believes this marks a cultural shift in how young people think about work.

“Gen Z aren’t just taking part in the gig economy,” says Alastair. “They’re redefining professional identity. They want flexibility and fulfilment alongside financial reward. For them, side hustles are a way to balance passion with pragmatism, independence with income.”

Drawing on numerous conversations on his Alastair Greener – Generationally Speaking podcast and extensive research for his new book, Alastair says every generation is shaped by the era they grew up in. Gen Z’s working lives have already been framed by instability, including the pandemic, the rapid rise of AI and soaring living costs.

“The rest of us have to adapt,” he says. “Gen Z is here to stay, so the question is how organisations can respond.”

Here are his three recommendations for leaders:

1. Hire and onboard with honesty

“It’s crucial to have open conversations from the start. Prospective employees and employers both need to be clear about expectations, and that honesty should continue through onboarding so Gen Z employees feel supported.”

2. Feedback matters

“Feedback came up again and again in my surveys. Different generations expect it in different ways, but for Gen Z it’s vital that it feels supportive rather than micromanaging. A structured but flexible approach makes all the difference.”

3. Communicate across channels

“Each generation communicates differently. Using a variety of platforms helps organisations reach their teams effectively. The bigger point, though, is culture. A culture that values development and curiosity encourages people to learn from each other across generations.”

For Alastair, this shift is part of a much bigger picture. “Every generation brings change,” he says. “What we’re seeing with Gen Z is just the next wave of workplace evolution. The challenge is to stop resisting it and start embracing it.”

Alastair Greener’s book Generationally Speaking – How to Bridge the Generation Gap and Communicate with Confidence is available to pre-order now on Amazon. His Alastair Greener – Generationally Speaking podcast is available on all major platforms. For more information, visit https://generationallyspeaking.co.uk

Article from Scott Media

Got news to share?

Latest

Local auction house celebrates best new business win at SME Awards

A Royal Wootton Bassett business has picked up a...

Last chance to visit Fresh Air Sculpture Show

This year will be the very last opportunity to...

Popular crystal event announces expansion into Swindon

WILTSHIRE-BASED entrepreneur Louise Muir-Sage, founder of spiritual emporium Something...

Malmesbury Town Council announces 2026 local heroes at Malmesbury Civic Awards

The winners of the 2026 Malmesbury Civic Awards have...

Newsletter

Please wait...

Thank you for signing up!

spot_img

Local auction house celebrates best new business win at SME Awards

A Royal Wootton Bassett business has picked up a national award just two years after launching. RWB Auctions has been named Best New Business at...

Last chance to visit Fresh Air Sculpture Show

This year will be the very last opportunity to visit The Fresh Air Sculpture Show, which will draw to a close after more than...

Spring Paint & Sip at Lydiard Park

Spring Paint & Sip Join us for a fantastic evening of creativity next month! Whether you’re a budding Van Gough, or haven’t picked up a paintbrush...