Odin Events: Event Entertainment’s Rising Star

As the world emerges from the pandemic and enters a new era of socialisation, entertainment is more important than ever. When it comes to providing entertainment of the highest calibre, few companies can match the success and growth of Odin Events.

Odin Events, founded in 2010, has rapidly established itself as a leading event entertainment specialist, offering bespoke party and event entertainment solutions. Based in Marston Meysey, near Swindon, Odin Events houses a vast collection of innovative equipment, including Games and Event Fun, Prop Hire and Event Theming, Live Entertainment and Trail, all of which are distributed all across the country.

The company has established an impressive clientele, including Dior, Harley-Davidson, and Amazon, to name a few.

Odin Events has had a great deal of success in creating memorable brand activations for its clients, utilising a variety of innovative and engaging experiences. For instance, the company recreated a Christmas product advertisement for Dior, allowing employees to become a part of the advertisement through an interactive dining experience.

However, the Event Entertainment Specialist excels in more than just large-scale activations. The company has expanded its services to include bespoke entertainment for private parties and events, catering to clients of all sizes and budgets. Odin Events has the expertise to create unforgettable experiences, from intimate dinner parties to corporate events with hundreds of guests.

Odin Events celebrated 13 years of event fun and entertainment with a complete rebrand and business overhaul, launching its new website and brand identity in April 2023. The new site showcases the company’s extensive services and includes a stunning portfolio of past events. With a sleek new logo and visual identity, the rebranding reflects Odin Events’ dedication to excellence and innovation.

The company contacted GEL Studios, a full-service creative agency based in South Marston, Swindon, who are experts in their field. Odin Events and GEL Studios collaborated closely to redesign the event specialists’ brand identity.

GEL Studios invited the team to participate in their Pillars Branding Workshop, which examines the brand as a whole and how Odin Events wishes to be perceived as an industry leader. This work contributed to the formulation of a branding strategy.

Creating new design assets was heavily influenced by the desire to highlight Odin Events’ expertise and communicate the team’s fun and self-assurance. The new brand features vibrant colour gradients and distinctive shapes. This vibrant style was then applied to the new website and various marketing materials, such as a new brochure design, stationery, social media graphics, and vehicle graphics, among others.

Odin Events has established itself as a rising star in the event entertainment sector. With a robust portfolio of successful activations, an expanding selection of bespoke entertainment options, a new website and a fresh brand identity, the company is poised for continued growth and success. Odin Events should be at the top of your list if you’re looking to plan a truly unforgettable event.

Shane Reed, Director of Odin Events, said:

“We’ve been blown away by how Odin Events has grown and evolved over the last few years. Despite the challenges posed by the pandemic, we have continued to innovate and adapt to changing conditions.

“Our recent investment in a new website and rebrand demonstrates our dedication to remaining at the forefront of the event entertainment industry. We’re excited to see where this next chapter takes us.”

More about Odin Events: odinevents.com
More about the website and branding project: www.gelstudios.co.uk/portfolio/odin-events/

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