Hospital Radio Swindon is thrilled to announce the launch of its new website and brand identity. This exciting project, brought to life by Swindon-based creative agency GEL Studios, marks the beginning of a new chapter for the well-established radio station, as it continues to serve the community.
Since its inception back in 1938, the radio station has helped thousands of people in and around the area. Every day, they broadcast informative and entertaining shows directly to patients, NHS staff and visitors from their studio at the Great Western Hospital. The team is a pillar for this community and their work is a huge help to keeping patients company during worrying times and uplifting spirits.
The team at Hospital Radio Swindon reached out to GEL Studios following one of their broadcasts at Swindon Town Football Club where they also have a commentary box. GEL Studios has been a sponsor of the local football club for a number of years and were thrilled to hear from the committee.
GEL Studios’ challenge was to refresh an out-dated and unintuitive website. This tool, which is so important for the radio station, did not reflect the progress and impact they have made to hospital patients over the years. In a digital age, the radio station is now also readily available outside of the hospital, hence the need for an upgraded website. The brand had little identity and for such a well-recognised organisation, this was vital. So creating a new brand was the logical first step.
GEL Studios’ solution was to create a bright colour palette for Hospital Radio Swindon, utilising yellow and blue tones which reflect the aim and direction of the organisation. A new logo was brought to life and the new colours created a solid base for the website’s design. The development of the website was executed in such a way that key information, including radio schedules and volunteering information is now readily available. This new website also includes a news area where the charity can share upcoming events and share the tremendous amount of good they do.
The vibrant new brand and website for Hospital Radio Swindon, in collaboration with GEL Studios, showcase their enduring commitment to spreading positivity throughout the community.
GEL Studios is an award-winning, B-Corp-certified creative agency based in Swindon. It delivers impact through strategic thinking, creativity and collaborative partnerships that drive sustained success.
The new website can be found at: https://www.hospitalradioswindon.org/
Glynn Hopkins, Secretary and Treasurer at Hospital Radio Swindon said:
“The Hospital Radio Swindon team are so grateful to GEL Studios. Working with Katie and Elisha has been such a pleasure. From first contact all the way through to website training, nothing has been too much trouble for them.
“We now have a professional looking website alongside a new logo which we are so delighted with. Having this new website really allows us to showcase the great work that all of our volunteers do on a daily basis by broadcasting to the patients.”
Graeme Leighfield, Founder of GEL Studios said:
“Giving back to the community is at the core of what we do here at GEL Studios. We are grateful Hospital Radio Swindon reached out to us and proud we were able to contribute to this new dawn for the radio station which is appreciated by so many around Swindon.“
