Marketing expert launches AI training course to address skills demand

Naturally Social, a forward-thinking social media marketing agency based in Wilshire, unveiled its exciting new “AI Made Easy” online course this week. Tailored specifically for marketers and business owners, this affordable training programme is designed to equip organisations of every size with the skills to integrate, manage, and maximise AI tools across their operations.

The news comes after Microsoft’s 2025 Work Trend Index was published in April 2025. The report identified that 80% of the global workforce feels they don’t have enough time or energy to meet rising demands—and 53% of leaders agree productivity must increase.

With the swift progression of AI technologies, many professionals are grappling with how to effectively integrate them into their workflows. Research has shown that employees globally feel unprepared for AI adoption, with concerns about their job security and understanding of these tools. Naturally Social’s course aims to address this gap by making AI accessible, equipping businesses, freelancers, and charities with the knowledge to thrive in an AI-driven world.

Founder Natalie Luckham, who holds a CIM Level 6 Award in AI Marketing, emphasised the importance of education in this space: “2025 is the year to move beyond experimentation and truly embed AI into your strategy,” said Natalie. “This is a pivotal moment for AI adoption, there’s never been a clearer signal that upskilling must be a top priority. AI Made Easy provides that critical bridge—from curiosity to competence.”

Participants will learn how to use AI tools to save time, boost creativity, and stay ahead in the competitive digital landscape. From understanding ethical AI usage to leveraging tools for meaningful business impact, “AI Made Easy” empowers learners with the expertise they need to step confidently into the future.

Naturally Social has been a trusted name in digital marketing for years, renowned for helping businesses, both large and small, make an impact in the social media space. This course continues their legacy of providing meaningful, results-driven support to their clients.

Kaye King, a fellow marketer and small business owner, attended one an AI Made Easy session at the beginning of May and said: “I found it really helpful to understand the different tools available and how to work with them collectively. I also love Natalie’s emphasis on the ethics and transparency around how, when, and why you use AI for your own business and with your clients.”

The “AI Made Easy” online training course opens for enrolment on the 16th May with in-person training also available for teams. For more information or to sign up, visit https://www.naturallysocial.co.uk/ai-made-easy.

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