Award-winning coach, bestselling author, and personal empowerment specialist Taz Thornton has achieved the extraordinary by writing and publishing her fifth book, The So What? Mindset – Two Words That Will Change How You Think About Everything, in just one week – and within days of release, it hit #1 in its Amazon category.
This marks Taz’s second bestselling book in just two months, following the success of The Little Book of Provocative Coaching Questions, which went on sale just before Christmas.
Known for her bold, authentic approach to coaching, Taz, also called the “Pink Powerhouse,” has once again proven that focus, discipline, and passion can deliver remarkable results.
“This wasn’t a shortcut or a rush job – it was pure focus and determination,” Taz said. “I wanted to prove what’s possible when you put your mind to something and channel your energy into creating something meaningful. I’m thrilled with how it turned out and excited to share it with the world.”
The book offers readers a simple yet transformative approach to overcoming self-doubt, finding clarity, and building confidence. Packed with practical tools and mindset shifts, The So What? Mindset is designed to help individuals and business owners cut through distractions and take decisive action. Taz lives in Lincolnshire but travels the UK as a professional speaker. She was one of the speakers at the No BS Media Summit, organised by Scott Media, in Swindon in early February.
Reflecting on the writing process, Taz added: “This is my fifth book, and the rhythm of writing has become more familiar over time. My first book, Whispers From The Earth, took me nearly a year to complete, and I even needed an extension. This time, I tapped into a level of hyper-focus that I now recognise as one of my superpowers. I genuinely believe the process gets smoother with passion, practice, and discipline.”
Fresh off winning Business Coach of the Year at the Prestige Awards 2024/25, Taz continues to inspire others to break barriers and achieve the extraordinary. A triple TEDx speaker and multi-award-winning coach, she has built a reputation for helping individuals and businesses unlock their full potential with her empowering and no-nonsense style.
“This book is for anyone who’s ever felt stuck or second-guessed themselves,” Taz explained. “It’s all about helping people find the clarity they need to move forward and achieve their goals with confidence. I hope The So What? Mindset becomes a go-to guide for anyone looking to shift their thinking and take action.”
The So What? Mindset – Two Words That Will Change How You Think About Everything is available now on Amazon, where it has already topped its category rankings.
For more information about Taz Thornton, visit: http://www.TazThornton.com
Article from Scott Media
