Artisan doughnut maker Pipp & Co, which launched its first vegan doughnut earlier this year, is now expanding its plant-based range with a new vegan banana and walnut loaf, plus four more vegan doughnut flavours.
The banana and walnut loaf bake, which has proved popular in Pipp & Co’s Bristol café, has gone on general sale via the company’s regular channels – wholesalers, stockists, caterers and via its website.
“We trialled the vegan banana and walnut loaf in our café, and our customers loved it,” said Mario Evangelista, who co-runs Swindon-based Pipp & Co with his wife Betina. “Although we are best known for our doughnuts, we wanted to expand our range to showcase our diversity as a bakery, and this includes our commitment to creating delicious plant-based products.”
Made with 45% real banana and nutritious walnuts, the loaf is rich, moist, and naturally sweet – a satisfying plant-based option that doesn’t compromise on flavour or texture.
The new vegan banana and walnut loaf can be sold whole or sliced. Pipp & Co also bakes a non-vegan version, which is also on sale in the café and will soon be available through wholesalers, stockists, and caterers.
In March, Pipp & Co launched its first vegan doughnut, a mixed berry flavour, in response to growing demand from customers looking for a plant-based alternative. It has since launched a second vegan doughnut – lemon and pistachio – and this month (September) three more vegan flavours are being introduced: mango and Tajin, raspberry and basil, and rhubarb and ginger.
Pipp & Co bakes all its products in Swindon. Its entire range meets the baker’s strict criteria of using only natural ingredients, with no artificial additives or preservatives – there are no hydrogenated fats, no palm oils, or GMOs.
Mario said: “In the last three months, we have produced more than 20,600 vegan doughnuts a clear sign that demand for delicious vegan options is growing and here to stay.”
The expanding range is part of the Pipp & Co success story. The baker now makes 25 to 30 different products daily, compared to half-a-dozen two years ago.
And in more good news, Pipp & Co successfully completed its first SALSA audit – SALSA (Safe and Local Supplier Approval) is a robust food safety standard designed specifically for small UK food and drink producers, operating from a commercial kitchen. It goes beyond basic legal requirements to reflect the high standards that professional buyers expect.
Mario added: “This certification reassures our customers, buyers, and partners that Pipp & Co is committed to best practices in food safety management, and it opens the door for us to grow with confidence and supply even more delicious products to the people who love them.”
Pipp & Co doughnuts and other products are available through stockists from Reading to Oxford, and from Stroud to Bristol.
Pipp & Co, which produces more than 25,000 doughnuts a week from its Swindon bakery, also opened their first café in Bristol last year, with plans for outlets in other locations in the future.
For more information visit https://www.pipp.co/.
Article by Jo Smyth, Word Worker
