Getting in front of national journalists, the power of influencers and using stories to build a brand have all featured in a PR podcast which has just hit 5,000 downloads.
The show – ‘PR not BS with Fiona Scott’ – has also reached almost 100 episodes since it started airing twice a month in December 2021.
The creation of Fiona Scott, who runs Swindon-based PR consultancy Scott Media, the podcast aims to throw the spotlight on PR, bust a few myths and help give small business owners tools so they can leverage PR to raise their profile.
There’s a guest on almost every episode and they come from all walks of life – including business owners, journalists, and other PR companies – mainly discussing business, PR, and journalism.
But the topics are wide and varied, with Chris Skelley MBE talking about life as a Paralympian, the moving story of trans woman Katie Neeves, and surviving Dragons’ Den with Julianne Ponan MBE, CEO of Creative Nature. Among the most popular episodes was ‘Do you feel safe in Wiltshire?’ featuring former police officer Mike Rees.
“Our team are very proud of the podcast and the reach it is now having,” said Fiona. “There is a lot of smoke and mirrors around PR, which some agencies use as an excuse to pull the wool over their clients’ eyes. We do things differently at Scott Media, and work in a transparent way, to help raise our clients’ profiles.
“The podcast is another way of adding value to the small business community, so they can use PR and the power of the media to build their brands. PR is a marathon not a sprint, and is an essential yet often overlooked tool in the marketing arsenal.”
The majority of the podcast’s 5,000+ downloads have come from the UK, but it is also popular in the US, South Africa and Australia, with growing numbers in Sweden and France.
Fiona added: “We’ve been delighted to see the popularity of our podcast growing in the UK and overseas, because it has universal themes. We have also loved giving people the opportunity to tell their stories to an appreciative audience.”
For details of the podcast ‘PR not BS with Fiona Scott’, and where to subscribe, visit https://scottmedia.uk/podcast/. For more about Scott Media, visit https://scottmedia.uk/.
Article by Jo Smyth, Word Worker
